
GEO vs SEO: differences, overlap and a pre-launch checklist
GEO (Generative Engine Optimization) is not a replacement for SEO: it builds on it. What changes, where the two overlap, and a checklist to run before going live.
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GEO (Generative Engine Optimization) is not a replacement for SEO: it builds on it. What changes, where the two overlap, and a checklist to run before going live.

What LCP, CLS and INP actually measure, why your local Lighthouse often lies, and the real fixes applied on this blog to get past it.