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What turns up when you apply a GEO checklist to a real site: duplicate entities, unescaped JSON-LD, missing dates, ambiguous topics, no Markdown and AI crawlers blocked by the CDN.
What Generative Engine Optimization is, how ChatGPT, Gemini, Perplexity and AI Overviews choose which sources to cite, what it delivers and where to start.
A technical guide to Generative Engine Optimization: JSON-LD as an entity graph, typed schema markup in TypeScript, extractable content, AI-friendly formats and how to measure citations.
GEO (Generative Engine Optimization) is not a replacement for SEO: it builds on it. What changes, where the two overlap, and a checklist to run before going live.