Generative Engine Optimization · PAPION
Get your company cited by artificial intelligence
Your customers ask ChatGPT, Gemini, Perplexity and Google's AI Overviews who can solve their problem. The answer comes already written, citing just a few sources. Our job is to make sure one of those sources is you.
Why now
For twenty years the goal was to show up among Google's ten blue links. Today a growing share of searches ends inside a generated answer: the user reads the summary, opens one or two sources and decides. If you are not cited, you get neither the click nor the trust, even if you ranked on page one.
Generative engines do not pick sources at random: they retrieve pages from an index, extract passages and attribute them to an entity. If your site is slow, rendered only through JavaScript, missing structured data or written vaguely, it is discarded before it ever reaches the model.
- Indexable
- If crawlers cannot read your pages, no AI can cite them.
- Understandable
- AI needs to know who you are, what you do and for whom, without ambiguity.
- Citable
- You need clear, verifiable passages attributable to your company.
What we do
Technical work on your site, not marketing promises: we change the code, the content and the infrastructure.
1. GEO audit & information architecture
We analyze how your site is read by crawlers and models: extraction barriers, ambiguous content, information hierarchy. We check what the major AI assistants answer today when a customer looks for your services.
2. Structured data & company identity
schema.org JSON-LD built as an entity graph (Organization, Service, Product, Person, FAQ) and linked to your official profiles, so AI knows for certain who you are and what you offer.
3. Content designed to be cited
We reorganize service pages and documentation into self-contained passages with direct answers, concrete data and sources. Generated answers about your offering become more accurate.
4. AI crawler access
Deliberate robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and friends, llms.txt, sitemaps and server-side rendering of key content, which is invisible today to many AI crawlers that do not run JavaScript.
5. Performance & Core Web Vitals
Lower TTFB, caching, edge delivery and LCP, INP and CLS optimization. A slow site is penalized by users, by Google and by crawlers working with limited budgets and timeouts.
6. Accessibility & compliance
Semantic HTML compliant with WCAG and the European Accessibility Act: the markup that serves a screen reader is the same markup a model reads best. One job, two benefits.
Our method
- 1
Diagnosis
Technical and content audit, performance measured on real-user data, and AI answer testing on the questions that matter for your business.
- 2
Prioritized plan
A list of actions ranked by impact and effort, with clear estimates. No 80-page report left in a drawer.
- 3
Hands-on implementation
We apply the changes to code and infrastructure ourselves, without touching your design, brand identity or user experience.
- 4
Verification & monitoring
We validate the work against objective technical KPIs and track citations, AI referral traffic and crawler activity over time.
What we guarantee (and what we don't)
Nobody can guarantee that an AI will cite your company: answers change from one query to the next and models cannot be controlled from the outside. Be wary of anyone who promises that.
What we can guarantee are measurable technical results, and we back them with an agreed SLA (Service Level Agreement):
- Core Web Vitals in the "good" range on real-user data
- Server response time (TTFB) within the agreed threshold
- Valid, error-free structured data
- No crawl errors on strategic pages
Why PAPION
Developers, not just consultants
20+ years of web development: we work directly on React, Node.js, WordPress, PHP and infrastructure, with no outsourcing.
We do it on ourselves first
This site is our test bench: statically generated, JSON-LD on every page, llms.txt and hreflang.
Security included
Every engagement also includes an application security check: nobody cites a compromised site.
Frequently asked questions
Does GEO replace SEO?
No. Generative engines almost always retrieve pages from classic search indexes: without solid technical SEO there is no citation. GEO builds on top of SEO and makes content easier to extract and attribute.
Do we need to rebuild our website?
Almost never. Most of the work involves markup, structured data, configuration and the organization of existing content. If a technology really blocks crawlers, we say so clearly in the plan.
How long until we see results?
Technical KPIs improve as soon as the changes ship. Citations in AI answers depend on when engines recrawl your site and refresh their indexes: usually anywhere from a few weeks to a few months.
Does it work with WordPress or a custom site?
Yes. We work with WordPress and PHP, React, Next.js and Astro frontends and Node.js backends. The initial audit makes clear what can be done on your platform.
Is your website ready for AI search?
Send us your website address and the services you want to stand out: we will reply with a first assessment, no strings attached.